The Team

Seamless coordination and collaboration to better serve you:

Gerald E. Long        Institutional Partner        Client’s Advisors        Specialists

Gerald E. Long CFP®, CLU® ChFC®|

CERTIFIED FINANCIAL PLANNER TM, Chartered Life Underwriter, Chartered Financial Consultant. He is a Registered Principal and Investment Advisor Representative with LPL Financial

Gerald (Jerry) Long is a Registered Principal and Branch Manager with LPL Financial and owner of Long Wealth Management (a financial services firm registered with the State of Rhode Island). Jerry is extensively involved with the financial, investment and estate planning for executives, individual families, entrepreneurs, retirees and business entities.

Prior to founding Long Wealth Management in July 2010, Jerry spent 20 years with the Financial Advisory division of Ameriprise Financial, Inc. Wanting to spend the second half of his career as an "independent" advisor, Jerry left Ameriprise Financial, Inc. and founded Long Wealth Management. Jerry brings an high level of investment and financial planning experience to the company.

In addition to holding FINRA Series 7, 24 and 63 securities registrations through LPL Financial, Jerry has earned three important, recognizable and trusted designations in the financial services industry. First, the CERTIFIED FINANCIAL PLANNERTM (CFP®) designation from the College for Financial Planning in 1995, which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. This is the premier credential in the financial planning industry that requires him to abide by the Code of Ethics and Standards of Practice set forth by the board. In addition, the Chartered Life Underwriter (CLU® ) and Chartered Financial Consultant (ChFC® ) designations from the American College. He’s a 1979 graduate from Bryant University where he earned his BS in BA degree, majoring in finance. Jerry maintains and exceeds the minimum continuing education requirements to maintain his CFP®, CLU® and ChFC® credentials as well as his insurance license and securities registrations.

His financial services practice emphasizes a conservative investment management approach utilizing various forms of securities to help pursue his client’s financial goals. He is currently licensed and registered to conduct business in FL, MA, OH, UT, TX and RI.

Jerry is an avid skier, enjoys the beach, fishing and the outdoors. He has one daughter, Marian and resides in Cranston, Rhode Island.

Click Here to check Gerald E. Long's background 

Institutional Partner

LPL Financial is one of the nation's leading financial services companies and a publicly traded company under ticker symbol LPLA. The firm’s mission is rooted in the belief that objective financial guidance is a fundamental need for everyone. LPL does not offer proprietary investment products or engage in investment banking activities; this means advisors affiliated with LPL are not pressured or influenced by LPL to sell its products. Thousands of financial advisors nationwide are able to rely on the firm’s tools and resources to help them provide financial guidance and recommendations to help meet their clients’ needs. For more information about LPL Financial, visit

Client’s Advisors

People You Know & Trust
Clients generally have existing advisory relationships with respected and well-compensated professionals they like and trust. It’s understandable that this trust and confidence translates into an assumption that if something should be done to improve their circumstances, it naturally would be proposed and implemented. However, the reality suggests that there is frequently a lack of adequate cross-advisor communication, coordination and follow-through potentially resulting in unrecognized problems and lost opportunities.

We work with a client’s advisors in a manner that generally reduces time and cost while enhancing the value delivered to client. Long Wealth Management system, WealthVision, provides an ideal mechanism for advisor coordination.

  • Attorneys
  • CPAs
  • Trustees
  • Wealth Advisors
  • Insurance Brokers
  • Others


The Right Team, Every Time
Occasionally, client requirements call for specialists in key areas to assist or complement client’s current advisors. As warranted, Long Wealth Management qualifies, recommends and collaborates with leading professionals (attorneys, tax specialists, business valuation specialists, and others) to assist in the development and implementation of client strategies.